A cricket-themed gamified experience launched in partnership with RCB as their official payments partner. Designed to boost repeat UPI transactions, feature discovery, and engagement, the campaign tied rewards to player collectibles — driving higher DAUs, session time, and UPI stickiness throughout the IPL 2025 season.

Designed for financially stretched Indian consumers, this tool automates expense tracking and insights—helping you stay in control, effortlessly.

With just 12-14K daily visits, the GI section lacked engagement. Traditional pitches flopped, so we ditched the dull and introduced a free, interactive hook—turning curiosity into conversions! 

Redesigning the MyBiz Admin Console for effortless navigation and seamless task completion—making admin work a breeze!